Zomato and Blinkit’s Hilarious Raksha Bandhan Banter Delights Social Media Users
News Mania Desk/Agnibeena Ghosh/19th August 2024
On Raksha Bandhan, the festive spirit extended beyond traditional celebrations as Zomato and Blinkit, two prominent names in the online delivery space, engaged in a humorous exchange that left social media users in splits. The light-hearted banter between the food delivery giant Zomato and its grocery delivery subsidiary Blinkit quickly went viral, showcasing their playful sibling-like relationship in the corporate world.
The fun began when Zomato took to social media platform X (formerly known as Twitter) to send Raksha Bandhan wishes to Blinkit. In a post that resonated with thousands, Zomato playfully addressed Blinkit as its “adopted sister,” adding a kiss emoji for good measure. The post quickly caught the attention of users, amassing over 300,000 views, and sparking curiosity about Blinkit’s response.
Not one to be outdone, Blinkit responded with equal wit and humor, correcting Zomato’s term of endearment. With a grinning face emoji, Blinkit quipped, “Adopted nahi acquired hota hai… itna bada hogaya pata nahi kab seekhega” (Not adopted but acquired. You’ve grown up but still haven’t learned this). This clever retort not only highlighted their business relationship but also added a dose of sibling rivalry to the conversation, much to the delight of their followers.
The exchange didn’t just stop at the original posts; it spiraled into a series of hilarious comments from users who joined in on the fun, applauding the brands for their creative social media engagement. The light-hearted banter between the two companies not only entertained their audience but also showcased a unique way to blend corporate communication with festive spirit.
For those unfamiliar with the backstory, Blinkit, originally known as Grofers, was founded in 2013 by Albinder Dhindsa and Saurabh Kumar. The company quickly became a key player in the online grocery delivery market. In 2022, Zomato, a multinational restaurant aggregator and food delivery company founded by Deepinder Goyal and Pankaj Chaddah in 2008, acquired Blinkit in an all-stock deal valued at approximately $568 million. This acquisition marked a significant expansion of Zomato’s business model, integrating grocery delivery into its already extensive food delivery services.
The Raksha Bandhan exchange between Zomato and Blinkit is a perfect example of how brands can leverage social media to humanize their corporate relationships and engage with their audience in a relatable way. The witty repartee not only reinforced the bond between the two companies but also allowed followers to see the fun side of business partnerships, where a simple festive greeting can turn into a viral moment.
In the digital age, where social media is a powerful tool for brand communication, Zomato and Blinkit’s playful exchange serves as a masterclass in effective engagement. By tapping into the cultural significance of Raksha Bandhan, the brands managed to create content that was not only timely but also resonated deeply with their audience, further solidifying their presence in the online space.
As the exchange continues to garner attention, it’s clear that Zomato and Blinkit have set a new standard for festive brand communication, proving that a little humor can go a long way in building connections and driving engagement.
