News Mania Desk/ Piyal Chatterjee / 18th September 2024
Google is making it simpler for users to determine whether the photos and videos that appear in their search results were produced or altered with artificial intelligence (AI). The business has said that it will incorporate a new technical standard called Content Credentials, which offers details about the source of presented content, into its main products.
In order to develop technical standards for the identification and authentication of AI-generated content, tech giants like Google, Microsoft, Meta, OpenAI, and others collaborated to create the Coalition for Content Provenance and Authenticity (C2PA) initiative, which is where Content Credentials were developed.
“Provenance technology can help explain whether a photo was taken with a camera, edited by software or produced by generative AI. This kind of information helps our users make more informed decisions about the content they’re engaging with — including photos, videos and audio — and builds media literacy and trust,” Google said in a blog post published on Tuesday, September 17.
In the upcoming months, Google plans to begin integrating Content Credentials into its search engine and advertising network.
This implies that visitors will be able to click on “About this image” for Google Search photos that have C2PA metadata integrated in order to obtain additional information about the image’s creation and whether or not artificial intelligence was used in its editing.
“Our ad systems are starting to integrate C2PA metadata. Our goal is to ramp this up over time and use C2PA signals to inform how we enforce key policies,” the Alphabet-owned company said. “We’re also exploring ways to relay C2PA information to viewers on YouTube when content is captured with a camera, and we’ll have more updates on that later in the year,” it added.
