Senco Gossip Silver & Fashion Jewellery celebrates the festival of homecoming, through its latest Durga Puja Collection – “Saaji Lo Re’
Kolkata, Sept 17, 2024: Saaji Lo Re – a campaign by Gossip, a Fashion and Lifestyle jewellery brand from Senco Gold & Diamonds launched its Pujo Collection which celebrates the homecoming of Maa Durga, and everyone eagerly looks forward to this festival the whole year, and as such, this collection is all about the five different ways of styling yourself this pujo in the five different days starting from Shasthi to Dashami.
It’s that time of the year, when people across India, especially Bengalis travel back home to be together with their loved ones or celebrate across the world where they stay celebrating the biggest festivity of the year – the Durga Puja. It’s also the time to dress up and celebrate the festive spirit.
Mrs. Joita Sen, Director, and Head of Marketing & Designs at Senco Gold & Diamonds, said, ‘Saaji Lo Re” is all about celebration of Maa Durga, the happiness, and how to be stylish and glamourous this Durga Puja with Gossip. The video celebrates the spirit of Durga Puja by capturing the unique blend of our roots and modernity that defines the festival. Through the lens of a young woman, the video takes viewers on a journey through Kolkata during Pujo, showcasing the different moods of the city as it transforms for the festivities”.
The video aims to create an emotional connection with viewers by blending the joyous spirit of Durga Puja with the fashion-forward ethos of the Gossip brand. It seeks to position Gossip as the perfect accessory for every occasion during the festival, making each moment of Durga Puja even more special. The video highlights key categories such as American Diamond Jewellery, Antique Look-Alike Jewellery, Polki and Kundan Look-Alike Jewellery and Silver Oxidized Jewellery, western silver designs, all in the fashion and silver jewellery segment. Each piece is styled to inspire the audience to experiment with their look, combining tradition with current fashion trends with range starting from Rs 500 onwards upto Rs 5000.
The campaign video follows Ditipriya as she navigates the bustling city during Durga Puja. From the artisanal lanes of Kumartuli, where Maa Durga is being crafted, to the lively streets filled with pandal hoppers, every scene captures the essence of the festival. Throughout the video, Ditipriya is seen wearing a variety of jewellery pieces that complement both her fusion and modern outfits. The character strikes a perfect balance between being grounded in her roots, such as visiting Kumartuli and capturing the karigari of our artisans and embracing contemporary trends like spray painting the wall in vibrant colours. The visual storytelling is enriched with vibrant colours, festive lights, and the joyful chaos that marks Durga Puja in Kolkata. The video is also To Celebrate BANGALIYANA.
