The new era of Green Social Media : Promoting sustainability through social media

On the internet, sustainability is a popular issue. Researchers have found that internet searches for sustainable items have increased by 450%, and posts on biodiversity and nature loss have increased by 16%. To make the most of your influence and promote sustainability, you can use your online presence. The abundance of like-minded people on social media platforms like Instagram and Reddit makes them ideal for eco-friendly campaigning. Additionally, you can utilize your profile to promote eco-friendly events. This is especially useful if you wish to collect money for climate-aware causes, preserve your local environment, or spark discussion about impending changes.

As previously said, there is a growing interest in sustainability. By imitating well-known sustainable influencers, you may take advantage of this. Key ideas like eco-friendly intersectionality and zero-waste living are taught to followers by people like Leah Thomas and Elizabeth Teo. Additionally, these successful influencers promote environmental well-being through their platform. They emphasize environmental mindfulness, plant-based living, and conscientious consumption on their profiles. By doing this, they increase their influence and provide their followers the tools they need to transform their everyday lives.

Humans are pack animals, despite the fact that we may believe we enjoy being unique. We are attracted to familiar things and prefer to blend in. The usual is surprisingly alluring, yet the novel may be thrilling. According to the IPCC assessment, new social norms can be established with as few as 10–30% of dedicated people. Influencers are in a great position to swiftly connect with people who care about sustainability and create new standards that are both morally and ecologically sound.

Influencers on social media are actual people with genuine viewpoints. Thus, they can convey the benefits of sustainable choices with the candor and relatability of, well, a human. They can explain the benefits of taking climate action and share with their audience the excitement of picking up garbage or preparing a delicious vegan meal. They may highlight what makes sustainability not only feasible but enjoyable, something that preaching and punishment cannot do.

Our experiences and ideas don’t exist in vacuums. Every one of us is a complicated patchwork of thoughts, worries, passions, and information about anything from cuisine and fashion to cats and, of course, the environment. Individual influencers are free to combine disparate concerns and passions, and our feeds are a whirlwind of diverse subjects. For instance, Stacey Solomon discusses the value of recyclable and sustainable materials in fashion with her 5 million followers while juggling home making and parenthood. Additionally, Aisling Bea transitions between pieces that address fast fashion and fossil fuels, comedic clips, and behind-the-scenes moments with ease.

According to the IPCC’s calculations, we do have the ability to lower global carbon emissions by changing the way we live. We can address the climate catastrophe by changing the things we consume, purchase, wear, and travel in. Therefore, influencers are marketing massive, exciting solutions when they present an image of enjoyable, easy, tasty, and environmentally friendly lifestyles—think vegan meals, secondhand clothing, organic cosmetics, bike excursions, and slow travel.