Justin Bieber’s Infant Son Jack Makes Emotional Debut in ‘Yukon’ Music Video

Justin Bieber’s latest music video “Yukon” from his new album SWAG has captured fans’ hearts with a special surprise — the on-screen debut of his 11-month-old son, Jack Blues Bieber. Shot in elegant black-and-white, the video features intimate moments shared between Bieber, his wife Hailey, and baby Jack aboard a yacht in scenic coastal settings across Spain and Italy.

The video, directed by Cole Bennett, carefully maintains the family’s privacy, never fully revealing Jack’s face. Instead, it offers glimpses of their bond: Justin cradling Jack in his arms, Hailey soothing him in the ocean, and gentle, playful interactions between the three. Bennett revealed that the visuals were recorded using GoPro and FX3 cameras and later transferred to 16 mm film to enhance the soft, nostalgic feel.

“Yukon,” released on July 22, is an emotionally reflective track that references the GMC Yukon SUV Bieber drove while reconciling with Hailey in 2018. The lyrics speak of love, growth, and fatherhood, themes that permeate the SWAG album. The song has drawn comparisons to the styles of Frank Ocean and SZA for its mellow, atmospheric tone.

While this isn’t Jack’s first appearance online — he has featured in social media snippets — “Yukon” marks his first formal introduction to Bieber’s artistic universe. Fans and critics alike praised the video’s authenticity and emotional depth, hailing it as a tender portrayal of family life. The project is expected to earn strong recognition in upcoming music video award circuits.