MA Hosts an Insightful Session on “How AI Can Shape Your B2B Sales Process”

Kolkata, November 29, 2025 — The Calcutta Management Association (CMA) successfully hosted an engaging and forward-looking session titled “How AI Can Shape Your B2B Sales Process” on Saturday, 29 November 2025. The session was delivered by Mr. Kaushik Bhattacharya, CEO & Co-Founder, Ranjhiya Digital, and focused on the evolving landscape of B2B sales and the pivotal role artificial intelligence is now playing in enabling scale, accuracy, and performance-driven outcomes.

The event began with a formal inauguration and welcome address by Mr. Indranil Banerjee, President, CMA, who highlighted CMA’s ongoing commitment to curating knowledge-sharing platforms that equip professionals with emerging future-ready competencies.

During his session, Mr. Bhattacharya demonstrated practical applications of AI across various stages of the B2B sales cycle — from ICP definition, personalized outreach, lead scoring, proposal generation to forecasting and customer success. The talk also included examples of free and accessible tools that businesses can adopt to accelerate their sales journey without extensive investments.

The session was appreciated by senior corporate professionals, entrepreneurs, academicians, and members of CMA for its relevance, actionable insights, and practical frameworks.