Hailey Bieber’s Viral Skincare Trend Raises Concerns Among Experts

A new beauty trend introduced by Hailey Bieber has gone viral across social media platforms, drawing both curiosity and caution from skincare professionals. The trend involves applying a facial mask using a hair comb instead of conventional tools such as fingers or brushes.

The unconventional method quickly gained popularity after Bieber demonstrated it in a promotional video, prompting influencers and followers to recreate the visually striking routine. While many praised its novelty and aesthetic appeal, dermatologists have expressed reservations about its safety and effectiveness.

Experts warn that using a comb on the face could expose the skin to bacteria if the tool is not properly sanitised. This may increase the likelihood of breakouts, irritation, and even infections. Additionally, the rigid teeth of a comb can create friction on the skin’s surface, potentially damaging the protective barrier and leading to redness, dryness, and sensitivity over time.

Skincare specialists emphasise that there is no proven benefit to this method compared to traditional application techniques. Instead, they recommend sticking to safe practices such as using clean hands or hygienic brushes to ensure even and gentle application of products.

The trend highlights the powerful influence of celebrity-driven beauty routines in shaping consumer habits. However, professionals advise individuals to critically evaluate such viral hacks before incorporating them into their skincare regimen.