The Food Safety and Standards Authority of India (FSSAI) has intensified action against misleading claims on food and health-related products, with major companies including Mondelez India and Amway withdrawing certain product claims following regulatory notices.
The move comes as food safety authorities step up scrutiny of advertisements, labels and marketing statements that could potentially mislead consumers about a product’s nutritional or health benefits.
The action underscores FSSAI’s efforts to promote greater transparency and ensure that food businesses provide accurate information to consumers. Companies may now face increased regulatory scrutiny over claims made on product packaging and promotional material.
The development is expected to encourage brands to adopt more responsible marketing practices and strengthen consumer confidence in India’s food and health-product market.
