“Empathy” is key to connect with customers is critical for successful Marketing in new “AI” driven Business Era

Importance of “Empathy” was stressed and highlighted in data based AI driven evolving Business era by Martin Lindstrom in his address in CII Brand Conclave.
Mr. Lindstrom stressed on importance of Human 2 Human ( H2H ) connect while interpreting data for B2B and/or B2C operations .
Mr. Lindstrom mentioned in future , Branding will become more ” Contextual” and AI will transform communication ” Contextual” .
Key to future of branding is AI driven consumer insights, said Martin Lindstrom, pioneer in the fields of consumer psychology, marketing and neuro marketing research, at CII Brand Conclave in Kolkata, on 23rd November 2024. Mr Lindstrom predicts AI as a game changer for the brand success, where products can be redesigned to make the customers happy. AI interface is customising the products with information from the recipients to make the product relevant. He further said AI in the coming days will stimulate the subconscious mind to use a brand. His sessions delve into cutting-edge techniques that are poised to revolutionize the industry. He also emphasized the importance of human-to-human interaction as a cornerstone of modern branding, highlighting the need for corporates to embrace this skill in the new era of marketing.
TIME magazine has named Martin Lindstrom as one of the world’s 100 Most Influential People while Thinkers50 has recognized him as one of the top business thinkers for a decade. Additionally, LinkedIn ranked him as the number one business influencer in the United States in 2021. Martin’s eight New York Times and Wall Street Journal bestsellers, including his latest, “The Ministry of Common Sense,” have been translated into over 60 languages.
The masterclass featured four engaging sessions, Small Data: Uncovering the Hidden Gems, Artificial Brand Innovation: Marketing in the Age of Artificial Intelligence, CX 2.0: The Next Generation Customer Journey and Branding 4.0: Let’s Smash Your Brand, drawing an audience of over 300 industry leaders.
Mr Sandeep Kumar, Chairman, CII West Bengal State Council and Managing Director, Tata Steel Downstream Products Limited, emphasized the critical role of emotional connectivity with consumer in shaping and strengthening brand perceptions in today’s business landscape outlining the fact that 70 per cent of consumers consider brand trust a key factor in their purchasing decisions,

Talking about several key trends in the new brand landscape, Mr Subash Balar, Chairman, CII Marketing & Brand Task Force, Eastern Region spoke about digital transformation, experiential marketing, data-driven decision-making in marketing and the role of AI in modern marketing strategies.

Over the last two decades, Brand Conclave has become synonymous with innovation, insight and inspiration, bringing together some of the finest minds in the industry to discuss trends, challenges and opportunities that shape the future of branding said Mr Animesh Roy, Co-chairman, CII Marketing & Brand Task Force, Eastern Region.

Mr Debashis Dutta, Vice Chairman, CII West Bengal state council & Managing Director, BGS group outlined that branding extends beyond business and plays a crucial role in enabling individuals to thrive in the modern world.