*Learn Modeling & Anchoring, Learn to Earn!*

🌟 *NEWS MANIA WEEKLY & MAKEREASY* brings *Special Offer!* 

At just *₹999/-*per month (instead of ₹2000/-) *Exclusive opportunity for first 50 people!*

📢 *What will you learn?*

✔ *Commercials* (Ad Modeling)

✔ *Catalog Modeling*

✔ *Acting for Promos*

✔ *Voice Overs*

✔ *Editorial Modeling*

✔ *Anchoring*

🎤 *Live Performance Opportunity*
🎓 *Hands-on training from experts*
🏆 *Special Award for Best Students*
💼 *100% Job Support*
📜 *Certificate at the end of the course*
💻 *Advantages of Online Classes*

Understanding Modeling and Anchoring in Ads

(a) Modeling Classes in Advertising

Modeling classes refer to different consumer segments or audience categories used to predict behavior and optimize ad targeting. These classes are built using data from past campaigns, demographics, and behavioral insights.

• Example: A digital ad platform might classify users into different classes based on purchasing behaviour, such as:
  • High-intent buyers
  • Impulse buyers
  • Budget-conscious shoppers
  • Brand-loyal customers

 (b) Anchoring Classes in Advertising

Anchor classes serve as reference points in audience segmentation and ad performance benchmarking. These are stable, well-defined customer groups used to compare and validate new audience segments.

• Example: A retail brand might define “Loyal Customers” as an anchor class and compare new leads or occasional buyers against this group to predict future loyalty.

Anchoring helps in:

✅ Benchmarking performance against a reliable customer group
✅ Fine-tuning ad personalization by comparing new users with high-performing segments
✅ Ensuring consistency in ad targeting over time

Demands on Brand Models and acting for Commercials

There is a strong demand for brand models and actors for commercials because businesses and brands rely on visual storytelling to market their products effectively. Here are some key reasons why this demand exists:

1. Branding & Product Awareness

• Companies need recognizable faces that represent their brand image, making their products more appealing and relatable to consumers.
• A good brand model helps create a consistent brand identity, ensuring customers associate a certain look or lifestyle with the product.

2. Emotional Connection & Persuasion

• Commercials use actors to evoke emotions, whether it’s happiness, trust, or excitement, which influences purchasing decisions.
• Storytelling in advertisements (with actors or models) makes products more engaging and memorable.

3. Social Media & Digital Marketing Growth

• Brands need constant fresh content for platforms like Instagram, TikTok, and YouTube, leading to an increased demand for models and actors for video ads and influencer collaborations.
• Short-form video content (like reels and TikTok ads) has become a powerful marketing tool, creating more acting opportunities.

4. Targeting Specific Audiences

• Different brands require different demographics, styles, and personalities to appeal to their ideal customers.
• For example, luxury brands may need high-fashion models, while lifestyle brands may look for diverse, everyday people.

5. Increased Advertising Channels

• Ads are no longer just on TV; they appear on social media, streaming platforms, websites, and even in-app promotions, increasing the demand for talent.
• Companies need actors and models for everything from billboards to online banner ads to influencer partnerships.

6. Competitive Market & Brand Differentiation

• In a crowded marketplace, companies use unique faces, voices, and personalities to stand out from competitors.
• Having an influential or relatable actor/model in a campaign can make a huge difference in sales.

7. Expansion of E-commerce & Influencer Marketing

• Online shopping requires high-quality visuals, so brands constantly seek models for product photography and promotional videos.
• The rise of micro-influencers and brand ambassadors has created more opportunities for everyday people to act in commercial content.

The demand for brand models and commercial actors continues to grow as businesses expand their marketing efforts across digital platforms. If you’re interested in this field, opportunities exist in fashion, tech, beauty, fitness, and even small local businesses looking to advertise online!

Are you looking to get into brand modeling or commercial acting?

News Mania in Association with MakerEasy (Ad Agency) is training interested Models and Anchor to learn and get opportunity to work on Commercials and Short Films.

*Special Offer!* 

At just *₹999/-*per month  (instead of ₹2000/-) *Exclusive opportunity for first 50 people!* 

*COURSE DURATION:* – *6 MONTHS*
 *CLASS DURATION: *3-4 HOURS / TWICE IN A WEEK * 

ENROL NOW IN THE FOLLOWING LINK : 

https://docs.google.com/forms/d/e/1FAIpQLSfAFzk42Zi-Mm3d5S-fEKUSq6Xn05UDM434Un2kCnj_LiCIEw/viewform?usp=header

CALL FOR ANY INQUIRY : 9862145090

Marketing Partner : RR JOURNEY