Lenskart launches new game-changing category – Sports Eyewear under Lenskart Boost
See better, play better!
Kolkata, 6th June, 2023: Integrating functionality and fashion is Lenskart’s primary goal for their eyewear designs. As they enter into a completely new category that caters to sports, the newly
launched collection under Lenskart Boost boasts of innovation that allows for prescription sports eyewear enabling athletes in 4 subcategories – Run, Ride, Swim, and All Sport – while keeping in mind the aesthetic value of a highly functional product.
From clear views to the perfect grip, no matter the sport, Lenskart Boost is one of the first eyewear categories that offers prescription eyewear for sports. It is designed to enable athletes to realize their vision even as they push their limits. Its cooling air vents make the eyewear anti-fog, adding to its powered-lense feature. Built to fit with comfort and security, with adjustable nose pads and wrap-around rubber temples, the unwavering glasses are sure to be your ride-or-die. Made with break-resistant polycarbonate, featuring polarized mirror lenses, the eyewear for your daily runs bring sharp anti-glare viewing.
Effortless and lightweight, the eyewear’s expansive views also allow for a clean and sharp peripheral vision, enhancing the power of sight across diverse sports. With anti-glare mirror finish lenses for enhanced clarity at all times, you always have what’s important right in front of you.
Change the way you see the game with Lenskart Boost, eyewear engineered to perform better. Designed with custom features for different sports, they promise fit, feel and function like never before. Performance meets power-compatible and purpose-built eyewear, and gives you the ultimate range of sports sunglasses. Made with ranges for specific sports, Lenskart Boost includes eyewear for Run, Ride, All Sports and Swim.
About LENSKART:
Founded in 2010, Tech-enabled start-up LENSKART is the largest eyewear brand in India. While only 13 years old, it has revolutionized eyewear buying behavior in India with its high-fashion, value-for-money, and Omni channel business model. LENSKART ships over 10 million pairs of eyewear every year and has over 40 million app downloads, ~500 home eye test representatives as well as over 2,000 stores across India, Singapore, Japan, Thailand, Taiwan and Middle East. Known for its facial-analysis-driven eyewear recommendation and Omni channel customer experience, LENSKART uses its vertically-integrated supply chain technology to deliver high-quality fashionable eyewear to customers quickly at surprisingly great prices. LENSKART grew by 60%+ year-on-year in 2023 and is on track to grow by another 50+% in 2024.
(This story has not been edited by News Mania staff and is published from a Media Release)
