McDonald’s spends $100 million to get consumers back following the E. Coli incident

Following an E. coli food poisoning incident linked to onions on the fast-food chain’s Quarter Pounder hamburgers, McDonald’s is spending $100 million to entice customers back to its restaurants. According to the corporation, $65 million of the investments would go straight to the franchises that have been affected the worst. According to the US Centers for Disease Control and Prevention, the E. coli was most likely caused by sliced onions on the Quarter Pounders. Onions that may have been connected to the epidemic were recalled by California’s Taylor Farms.

At least 30 cases were documented in Colorado, 19 in Montana, 13 in Nebraska, and 10 in New Mexico. Between September 12 and October 21, the diseases were reported. According to federal health officials, at least 104 people became ill and 34 were admitted to hospitals.

According to the Food and Drug Administration, this epidemic at McDonald’s restaurants does not seem to be posing a continuing threat to food safety. However, the outbreak damaged sales for the corporation.

Early in the outbreak, numerous jurisdictions banned Quarter Pounders from their menus. For the 900 locations that temporarily ceased providing the burgers with onions, McDonald’s found a another supplier. McDonald’s has been serving Quarter Pounders with sliced onions all around the country for the past week.