Streax Professional showcases its latest collection Kaleidoscope in Kolkata
The collection showcases shapes, patterns, colours and shifting images of a kaleidoscope through looks and styles for different hair types
Ritabhari Chakraborty walked the ramp sporting a look from the collection
Kolkata, April 7, 2022: Streax Professional, the leading professional hair colour and care brand, today showcased its latest collection, Kaleidoscope, at its mega event in Kolkata. The collection features funky colours and unique looks of the season—rich, vibrant and vivacious.Actress Ritabhahri Chakrabortyleft the audience mesmerised as she walked the ramp sporting the Flamingo pink boho braid look from the Kaleidoscope collection.
Like its name, the collection represents a fusion of cultures, colors, styles and stories. Streax Professional has woven this theme with a colourful mélange of different looks and styles to personify the optically symmetrical yet unique Kaleidoscope. To design this story of colors and create the looks, some of the popular Streax Professional products were used, including Argan Secrets Hair Colour, Hold & Play Hair Shine Spray and Mousse, Funky Hair Colour Range and Canvoline Straightening Range.
The collection was presented at a fashion show in Delhi, featuring the celebrity hairstylist Rod Anker. A total of 11 looks were curated to complement the colour and style for the Kaleidoscope collection. Showstopper Ritabhari Chakrabortysported the Flamingo pink boho braid, which was curated specially for her using the Streax Professional Hold & Play Funky Colours.
Mrs Rochelle Chhabra, Head – Professional Division (Streax Professional), Hygienic Research Institute, said, “We all love trying new looks and styles for special occasions and events. We are excited to introduce our patrons to stunning and creative hairstyling ideas with our latest collection Kaleidoscope. The collection offers fresh ideas for hair colour, cut and style as vibrant, bold and colourful as Kaleidoscope.”.
Actress Ritabhari Chakraborty, who was the showstopper, turned up the glamour quotient when she walked the ramp in the pink and violet highlights of Groovy Pink& Crazy Violet shades of Funky Colours range. The event showcased an array of hairstyles from the collection all created using the perfect blend of Streax Professional range of products.
Earlier in the day, Streax Professional organized the Look & Learn seminar which was led by celebrity hair stylist Rod Anker and the Streax Professional technical and education team. Rod Anker is a renowned hair stylist. Over the past decade, he has made a name for himself globally as an artist and as an entrepreneur. Based in India since 2008, Rod has worked with celebrities in Bollywood, Hollywood and fashion world.
Rod Anker, celebrity hairstylist said, “I want to congratulate Streax Professional for coming up with a wonderful concept of Kaleidoscope for hair colour, cut and style. The collection gives a variety of ideas to hair stylists and technicians to showcase different hair patterns, looks and cuts.”
About Streax Professional
Streax Professional – a brand closely associated with style and glamour in the salon business- was launched in 2004 by Hygiene Research Institute. Streax Professional is the smart choice for smart Indian stylists and consumers. Launching innovative products with well-researched formulations, especially suited to Indian hair types, Streax Professional is the forerunner in the professional segment with the widest distribution network. Streax Professional Hair Colorant Range (Colour, Developer and Ultralights) is on a continuous growth path and has a partnership with over 25.000 salons in India and abroad. Streax Professional was named one of the best brands by The Economic Times Best Brands Award 2019.
About Hygienic Research Institute
Established in 1957, Hygienic Research Institute (HRI) is one of the fastest-growing cosmetic companies in India. Every beauty product of HRI has been prepared with the help of ancient Ayurvedic sciences and modern technology, giving the consumer the very best. An ISO 9001:2015 certified company, HRI implements path-breaking innovations and personal care solutions. All the products are manufactured, tested, and approved by quality assurance as per Indian BIS specifications and adhere to the stringent international norms of countries like Thailand, Malaysia, Singapore and Sri Lanka FDA (Food & Drug Administration). Streax, as a hair colour brand, is trusted and used by 17 lakh consumers every month across India and is sold through three lakh outlets.
Agency inputs
