Mumbai (Anil Bedag): Global customer relationship management leader Salesforce has announced a strategic collaboration with India’s leading Direct-to-Home (DTH) and content distribution company, Tata Play. Through this partnership, Tata Play aims to provide its customers with more useful and personalized experiences at a faster pace.
This partnership marks a significant milestone for Tata Play in redefining customer engagement and driving business growth with highly personalized offers. By leveraging Salesforce’s AI technology, Tata Play will consolidate all customer information—such as subscriptions, interactions, and viewing preferences—allowing it to gain a comprehensive and clear understanding of its customers. This will enable Tata Play to better achieve its marketing goals, optimize campaigns, and deliver a consistent and personalized experience to customers across various platforms. Tata Play’s Managing Director and CEO, Harit Nagpal, along with Salesforce India’s Chairperson and CEO, Arundhati Bhattacharya, announced this collaboration.
Salesforce, a leader in AI technology, has developed a new system called AgentForce. This system enables companies to create AI-powered automated agents that can independently handle various business operations. While Salesforce’s AI technology is bringing significant transformations across industries, Tata Play is accelerating its digital transformation journey. By utilizing tools such as Salesforce Data Cloud, Marketing and Personalization, and Tableau, Tata Play is striving to become a more customer-centric, data-driven company.
With this technology, Tata Play aims to enhance its engagement with customers across its DTH and OTT platforms, providing a more personalized experience and leveraging valuable insights to improve business strategies. This will open up opportunities for Tata Play to offer additional services and products to its customers. In this AI-driven world, Salesforce helps its clients deliver a seamless, integrated, and personalized experience, ensuring a consistent and unified journey for customers.
Speaking about this new partnership, Harit Nagpal, Managing Director and CEO of Tata Play, stated, “By partnering with Salesforce, we are leveraging AI and data technology to better understand our customers and offer relevant services in every interaction. We will have a deeper insight into each customer’s individual needs, allowing us to provide personalized services without impacting other customers.”
At Salesforce, we are committed to fostering innovation and empowering businesses with technologies that enhance customer experiences. Across various industries, we enable companies to accelerate their digital transformation using AI, data, and automation, streamlining management processes, and creating new growth opportunities. Our partnership with Tata Play represents a significant step toward delivering highly personalized and meaningful interactions using generative AI and data-driven insights. Together, we aim to set new standards in customer engagement, accelerate Tata Play’s digital transformation journey, and create long-term value for its customers across the country,” said Arundhati Bhattacharya, Chairperson and CEO of Salesforce India.
(This story has not been edited by News Mania staff and is published from a Media Release)
