Users Won’t Be Able To Share Their Netflix Password With Anyone After 2023

There is terrible news if you have been using your family and friends’ Netflix passwords to access your favorite episodes and movies. The OTT platform now intends to entirely outlaw password sharing starting in 2019.

Password sharing has been identified by Netflix as a key factor in declining subscribers over the years. With so many OTT platforms available today, the corporation was worried about fixing the issue without endangering its customers.

Reed Hastings, co-CEO of Netflix, said to his top staff earlier this year that the password-sharing problem had been hidden by the Covid-19 pandemic and that they had put off fixing it for a very long time. Noting that 100 million people use passwords they borrowed from friends and family to access material on the network. The Wall Street Journal claimed that the corporation has since announced that beginning in 2023, it will charge those who share accounts to do so.

Early next year, the streaming service is anticipated to launch the update in the US. However, the company’s decision runs the risk of losing the client loyalty that it had gained over the years.

Hastings had previously stated that he did not believe the users would appreciate the change, but added that it was crucial for the business to make sure users saw value in paying for the services.

The subscriber who pays for the account should control the devices utilized and not share login information, according to the terms of service for the OTT giant. The corporation hasn’t, however, ever enforced the terms of service. This year, Netflix said that accounts should only be shared by residents of the same household, noting that the policy would be enforced based on IP addresses, device user IDs, and account activity.

Because consumers could be hesitant to share their login information with others for fear of having their bills skyrocket, the OTT giant had also contemplated allowing users to rent pay-per-view material using their subscriptions, similar to what Amazon Prime subscribers can do. The product executives were worried that the move would detract from the service’s simplicity, therefore the business ultimately opted against it.

News Mania Desk