“Very Demure, Very Mindful” Trend Takes TikTok by Storm: What It Means and Why It Matters

News Mania Desk/Agnibeena Ghosh/19th August 2024

The “very demure, very mindful” trend has rapidly gained traction on TikTok, captivating audiences and influencers alike. This viral sensation was first popularized by beauty influencer Jools Lebron earlier this month, and it has since been embraced by a range of celebrities including Jenna Ortega, Jennifer Lopez, Penn Badgley, Lindsay Lohan, Joe Biden, and Jamie Lee Curtis.

The trend emerged from a TikTok video by Lebron, which has amassed over a million views. In the video, Lebron explains her approach to makeup and presentation for work, describing it as “very demure, very mindful.” She emphasizes a subtle and polished look, contrasting it with more extravagant or inappropriate styles. Her commentary touches on the importance of being presentable and considerate in professional settings, avoiding overly dramatic or unprofessional appearances.

Lebron’s initial video highlighted her preference for a minimalistic approach to makeup and grooming, reflecting a balance between personal style and professional appropriateness. She uses the term “demure” to signify a modest and refined appearance, suggesting that being mindful of one’s presentation is essential, especially in professional environments. This concept resonated widely, leading to its viral spread across social media platforms.

In a follow-up video, Lebron elaborated on the meanings of “demure” and “mindful,” noting that these terms represent more than just appearance; they encompass a thoughtful approach to how one presents themselves and interacts with others. She explained that “demure” means different things to different people but generally involves being considerate and maintaining a modest demeanor. This approach is about striking a balance—being natural and not overdoing it, while still looking polished and appropriate.

The trend’s popularity can be attributed to its broad appeal and the way it addresses a common desire for a more understated yet elegant approach to self-presentation. By promoting a “very demure, very mindful” style, Lebron encourages individuals to embrace a look that is both stylish and suitable for various settings, especially in professional contexts. The trend suggests that one can achieve a sophisticated appearance without excessive effort or bold statements.

This trend’s success is also a testament to the influence of social media in shaping beauty standards and personal style. As influencers and celebrities adopt and promote the trend, it reinforces the idea that subtlety and mindfulness in presentation can be both fashionable and practical. The trend resonates with those who seek to navigate professional and social environments with a blend of elegance and simplicity.

In summary, the “very demure, very mindful” trend highlights a shift towards understated elegance and thoughtful self-presentation. By advocating for a balanced approach to makeup and style, Jools Lebron has tapped into a broader cultural moment, reflecting a desire for simplicity and professionalism in an era dominated by bold and sometimes extravagant trends. The viral nature of this trend underscores the growing appreciation for classic, mindful aesthetics in the modern digital age.