India Yamaha Motor Pvt. Ltd. (IYM), under its exhilarating brand campaign,hosted- “The Call of the Blue” (COTB)Weekend activity in Howrah . The venue, Santragachi Bus Terminus,was abuzz with excitement as over 500 ardent Yamaha fans gathered to be part of this extraordinary event.
The event immersed Yamaha fans and riders in an experience featuring the brand’s premium two-wheelers, highlighting cutting-edge technology, performance, and safety features. Alongside, the activities like the Gymkhana Ride and Wooden Plank Challenge allowed participants to showcase their skills and get expert tips to refine their abilities. This interactive platform fostered camaraderie and community among attendees, uniting them in their passion for Yamaha and motorcycling.
Alongside the display of Yamaha’s beloved bikes, the riding enthusiasts were treated to the mesmerizing presence of Supersport – R3 and the hyper-naked MT-03 bikes, two additions to Yamaha India’s lineup, poised to redefine performance and style standards in their respective categories.Attendees also participated in an array of experiences right from exploring exclusive brand accessories and apparel while also enjoying the ambiance of the Biker’s Café. Another standout feature was the “Gaming Zone”, where visitors could indulge into virtually playing the thrilling MotoGP race on the tracks, adding an extra layer of excitement and engagement to the event.
The company will continue to organise such events across several locations in India throughout the year to raise awareness on the brand’s commitment towards promoting riding culture as a part of the customers’ lifestyle. With “The Call of the Blue” Weekend Activity, Yamaha aims to engage with a wider audience across India and promote their exciting product range.
