Senco Gold & Diamonds has been listed 2nd most trusted brand of India by TRA’s Brand Trust Report 2024
Senco Gold & Diamonds has been listed 4 years consecutively as the 2nd most trusted brand of India in the category of jewellery: TRA's Brand Trust Report 2024
National/ Kolkata, 2nd April 2024: TRA’s Brand Trust Report (BTR) 2024 which lists India’s 1000 Most Trusted Brands every year, declared India’s leading jewelry retailer Senco Gold & Diamonds, having over 80 years legacy and with 158+ stores across India, as the 2nd most trusted brand of India in the category of jewellery at TRA’s Brand Trust report 2024 for the 4th consecutive year.
Suvankar Sen (MD & CEO, Senco Gold & Diamonds), said, ‘This achievement is dedicated to my team and customers. We shall always work to enhance the experience of all our stakeholders’.
Joita Sen (Director & Head of Marketing & Design, Senco Gold & Diamonds) said, ‘We are thankful to the customers and patrons of Senco Gold & Diamonds for their continued faith and trust to the brand and we shall always endeavour to serve them to our best efforts’.
Chandramouli, CEO,TRA Researchsaid, “In 2024, 316 brands improved their Brand Trust rankings, while 358 brands saw their rankings decline compared to the previous report. The FMCG Super-Category led with 167 brands, followed by Food & Beverage with 151, Consumer Electronics with 81, and Automobile with 76 brands each. The brands that have risen in the rankings have done so by embracing transparent, authentic communication strategies to enhance consumer engagement and trust. They’ve understood that trust is not static but dynamically influenced by every interaction and touchpoint a consumer has with the brand. Trust is built and maintained through consistent, positive, and genuine communication efforts. As technology evolves, so too must our approaches to fostering and sustaining trust, ensuring that all physical and digital touchpoints integrated with the timeless principles of trust that drive consumer confidence and brand loyalty.”
About Senco Gold Ltd-
Senco Gold & Diamonds is a leading pan-India jewellery retailer with a legacy of more than eight decades and the largest jewellery retail player in eastern India based on number of showrooms. Senco Gold & Diamonds has been rated as 2nd Most Trusted Jewellery Brand 4th year in a row by TRA and recognized amongst Most Desired Jewellery Brand by TRA in 2024 much ahead of most of our peers. Senco Gold & Diamonds credit rating has been upgraded by ICRA for its Fund based Working capital facilities [ICRA]A and [ICRA]A2+ with
“Stable” Outlook for Long term and short term respectively. Senco has also been Certified as Great Place to Work (GPTW) for the 2nd year in a row.
Senco has over 158 showrooms spread across India with a mix of Own and Franchisee model and having various formats like Classic, D’signia, Everlite, Modern, Sennes and House of Senco to cater to various customer segments. The D’Signia showroom format offers a premium jewellery retail shopping experience to its connoisseur customers while Everlite offers lightweight, modern, and trendy collections. The recently launched Sennes Format caters to lifestyle accessory segments like Labgrown Diamond and Leather Accessories
Senco offers an extensive range of jewellery, including gold, diamond, Polki, Platinum, Kundan, Jadau, silver, as well as precious and semi-precious stones. With a catalogue offering more than 130,000 designs for gold jewellery and more than 72,000 designs for diamond jewellery, Senco offers a large variety of designs of handcrafted jewellery, most of which are designed in-house by its designers in close collaboration with skilled local karigars in Kolkata and across the country. Senco’s brand portfolio includes “Everlite” focused on lightweight jewellery; “Gossip” the silver and costume jewellery brand; and “Aham” catering to men. We also have Vivaha and Rajwada collections, which are a premium wedding jewellery range. We have recently launched “Sennes” Brand for leather bags and accessories as well. Our jewellery collection mark celebration of heritage, craftsmanship and innovation in jewellery design.
About TRA
TRA, a leading consumer insights and brand analytics firm that measures Consumer Buying Intention through its proprietary Brand Trust and Brand Desire matrices. The company has been at the forefront of conducting innovative syndicated research with consumer-influencers for over a decade. TRA offers valuable Consumer Buying Intention data to brands, empowering them to adopt a more customer-centric approach in their branding and marketing strategies. As the publisher of TRA’s Brand Trust Report and TRA’s Most Desired Brands, TRA continues to provide crucial insights for businesses seeking to thrive in today’s competitive market landscape
(This story has not been edited by News Mania staff and is published from a Media Release)
