Revamping the App Store could protect Apple from daily penalties from the EU.
News Mania Desk / Piyal Chatterjee / 23rd July 2025

Apple’s latest changes to its App Store policies seem poised to receive the green light from European Union antitrust officials, as per sources familiar with the situation, which could protect the tech company from hefty daily fines, according to Reuters.
According to reports, the iPhone manufacturer established a new fee structure last month following pressure from the European Commission, which had earlier levied a €500 million fine for violating the bloc’s Digital Markets Act (DMA). The Commission charged Apple with restricting developers from notifying users about alternative payment methods that could be cheaper and are available outside the App Store.
Within the new structure, developers selling via the App Store will incur a 20 percent processing fee, while small enterprises will enjoy a lowered rate of 13 percent. In the meantime, individuals guiding users to outside payment options will incur charges between five percent and 15 percent. Apple will permit developers to add various links directing users to external payment platforms, a choice that was previously limited. These changes follow a 60-day deadline set by EU authorities for the company to adhere to the DMA or face potential fines. If Apple had not taken action, it might have confronted daily fines of as much as five percent of its worldwide revenue, which amounts to around €50 million each day.
Although the European Commission has not delivered a conclusive decision, sources indicate that approval might be given in the next few weeks. Nevertheless, the regulator has stated that it is still meticulously examining the suggested measures. Apple has insisted that its efforts are directed towards adhering to EU regulations and preventing additional penalties, although it has openly criticized the Commission for attempting to control how it operates its digital marketplace.



