Google Veo 3 is now free for all users, according to Sundar Pichai: What is the catch and how to use it?

This weekend, Google is offering free access to Veo 3, their state-of-the-art AI-powered video creation tool, allowing anyone to embrace their inner filmmaker. CEO Sundar Pichai made the unexpected revelation and encouraged users to see the tool’s innovative potential without the typical membership cost. The offer is a component of Google’s broader initiative to get more users to try out its most ambitious media tool to date. In India, Veo 3 is often restricted to those who have purchased the company’s AI Pro subscription through the Gemini app, which costs Rs 1,999 per month. For the first time, Google has removed limits for all users, Pro or not, even though new members are still eligible for a free one-month trial.

According to Pichai, the goal is straightforward: to provide a larger audience with innovative options. Putting Veo 3 in as many hands as possible and letting its capabilities speak for itself is also a smart marketing strategy for Google. Since its initial release at Google I/O 2025, Veo 3 has drawn interest from all over the world. It’s the company’s most sophisticated video model to date and the first that can provide synchronized audio in addition to graphics, including background music, conversation, footsteps, and ambient soundscapes.

Google markets Veo 3 as a creative Swiss Army knife that can be used to create storyboards, animated shorts, cinematic moments, and even cutscenes in video games. The model currently uses text prompts, but image-based prompting will soon be available, increasing the tool’s adaptability even more.

Google released the Veo 3 Fast variant, an optimized version designed for faster video creation, for Indian users. It will be accessible on the iOS and Android operating systems via the Google Gemini app.

Three key features set Veo 3 apart from the many AI tools that already experiment with video generation: it creates synchronized sound, generating dialogue, music, and effects precisely in time with visuals; it produces cinematic-quality output, complete with realistic physics, from rippling water to natural shadows, creating animations that feel natural and fluid rather than artificial. Google hopes that by offering a free trial this weekend, people will be able to see Veo 3 and, more importantly, offer feedback. Pichai hinted that user input will be crucial to further updates and explained the decision as part of Google’s continuous effort to broaden its creative tools.

And this could be the ideal opportunity for anyone who has ever wanted to direct their own short film without the need for cameras, crew, or funding. Veo 3 is intended to “transform how users create and share media,” according to Google.