Advertising Legend Piyush Pandey Passes Away, Tributes Pour In

Renowned advertising icon Piyush Pandey passed away on October 23, 2025, at the age of 70, leaving behind a legacy that transformed the Indian advertising landscape. Widely regarded as a creative visionary, Pandey was celebrated for his innovative campaigns that combined cultural sensibilities with effective marketing, shaping the identity of numerous iconic brands.

Pandey, often referred to as the soul of Indian advertising, was instrumental in creating memorable campaigns for household names such as Fevicol, Cadbury, Asian Paints, and many more. His work was noted not just for its creativity, but for its deep connection with the Indian audience, blending humor, emotion, and relatability in ways that set new standards in the industry. Over decades, he helped elevate the stature of Indian advertising on the global stage, earning both national and international acclaim.

Beyond advertising, Pandey occasionally ventured into acting, making a notable appearance as a cabinet secretary in the film Madras Cafe, demonstrating his versatility and creative engagement beyond marketing. His contributions were also reflected in mentoring and inspiring countless professionals in the industry, fostering a culture of innovation and storytelling that continues to influence new generations of marketers and creatives.

The news of his death prompted an outpouring of grief and admiration. Veteran singer and actor Ila Arun, Pandey’s sister, shared her sorrow on social media, describing herself as “devastated, heartbroken, and lifeless.” She posted a touching photograph of herself applying a tilak to Pandey’s forehead, highlighting the personal and emotional dimensions of his loss. She also mentioned that their brother, acclaimed director Prasoon Pandey, would share further details, underlining the family’s deep roots in India’s creative industries.

Tributes have also flowed from colleagues, industry peers, and admirers across the country, reflecting Pandey’s far-reaching influence on Indian advertising and culture. His campaigns are celebrated for their ingenuity, memorability, and ability to connect brands to the hearts of millions.

Pandey’s passing marks the end of an era for Indian advertising. Known for his creativity, leadership, and deep understanding of Indian ethos, he leaves behind a body of work that will continue to inspire, entertain, and educate both audiences and professionals. As the industry mourns, his legacy stands as a testament to the power of storytelling and innovation in shaping cultural narratives.