Tiësto And Tate McRae Partner With Atlantis The Royal For New Single “10:35”
4th November 2022: GRAMMY® Award-winning, RIAA platinum-certified international icon Tiësto has joined forces with multi-platinum singer/songwriter Tate McRae and Dubai’s new ultra-luxury resort Atlantis The Royal to create the spectacular new single, “10:35,” The track is joined by a strikingly conceptual music video that will make its broadcast premiere on MTV Live, MTVU, MTV Biggest Pop and Paramount Times Square Billboards. The visual is highlighted by a performance from Tiësto and Tate throughout the stunning Atlantis The Royal resort, with the Dubai skyline as the glittering backdrop. The release of Tiësto’s highly anticipated album, “Drive”, being released on 2/24/23 alongside F1 racing inspired visuals. The album is more than just an “album,” it’s an experience that showcases Tiësto’s unique style. “Drive” will take you on the ride of your life; featuring previously released Don’t Be Shy, The Motto, The Business, and Hot in It, which have all accumulated over 3.5B streams leading into its release.
“10:35” is inspired by and encapsulates the essence, energy and electricity of Atlantis The Royal, the newest icon of the Dubai skyline and the world’s most luxurious resort. When first introduced to the resort’s architectural plans, Tiësto honed in on the duality of the daytime experience of luxury vs the nighttime’s spirit of possibility and excitement. This juxtaposition fueled the idea for the time where day turns to night and that experience shifts – hence, “10:35.” McRae, who spent time growing up in the Middle East, proved a perfect partner, her vocals providing the ideal complement to the aspirational Atlantis The Royal brand.
“We are beyond excited that Tiësto, a music icon, and Tate McRae – one of today’s hottest stars, have joined forces to create this incredible track to celebrate Atlantis The Royal,” says Tim Kelly, Managing Director of Atlantis Dubai. “10:35’ completely captures the vibe and energy of the hotel and expresses the unmatched daytime and night-time experience we have to offer. Shooting the music video at the resort is a show stopping way for us to tease our guests and demonstrate the unrivalled luxury Atlantis The Royal promises ahead of the Grand Reveal in January. This is it.”
“The whole team at Atlantis The Royal have been a pleasure to work with throughout this campaign and Atlantic Records couldn’t be more grateful for their partnership,” said Jonathan Feldman, SVP of Brand Partnerships & Sports Marketing, Atlantic Records. “Tiësto and Tate McRae created such an incredible song that aligns perfectly with the property. From start to finish the stars have aligned on this and we’re thrilled for the launch of ‘10:35’.”
Crafted by the world’s leading designers, architects and artists, Atlantis The Royal is a destination where everything has been designed to challenge the boundaries of imagination. With artful masterpieces, iconic entertainment, beautiful craftsmanship at every turn, premier dining, and the highest level of service, Atlantis The Royal sets a new standard in excellence. Soaring 43 storeys high with infinite views of the Arabian Sea and Palm Island, a stay at Atlantis The Royal delivers extraordinary luxury, unlike anywhere else. The iconic resort offers an unprecedented ambience steeped in exceptional extravagance, imagination, and cutting-edge sophistication.
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