Adani Group Strengthens Customer Engagement with New Leadership Appointment
News Mania desk/Agnibeena Ghosh/14th May 2024
In a significant move aimed at bolstering its customer engagement strategies and external brand positioning efforts, the Adani Group has appointed Raunaq Sharma as the Group Lead for Customer Strategy & External Branding. Sharma’s extensive career spanning over two decades, along with his diverse experience in marketing, digital, and e-commerce, positions him as a valuable asset in driving the group’s customer-centric initiatives.
Sharma’s professional journey began in 2003 at DRAFT FCB ULKA, where he assumed the role of Senior Executive, responsible for client servicing, media planning, and buying. This foundational experience equipped him with a nuanced understanding of advertising and communication dynamics, laying the groundwork for his subsequent roles in the industry.
Throughout his career, Sharma has held key positions at renowned organizations, each contributing to his skill set and strategic perspective. His tenure at Sony Entertainment Television provided firsthand exposure to the media and entertainment landscape, while his time at Safari Industries India offered insights into brand management and market expansion strategies.
However, it was Sharma’s tenure at Future Group India that notably showcased his ability to drive marketing initiatives and harness consumer insights across offline and digital platforms. During his time with the group, Sharma played a pivotal role in formulating and executing marketing strategies that capitalized on emerging consumer trends, thus strengthening the group’s market presence.
In his new role at the Adani Group, Sharma is entrusted with spearheading the group’s customer strategy and external branding efforts. His diverse background and strategic acumen position him to lead initiatives aimed at enhancing the group’s brand narrative and fostering meaningful connections with its audience.
Sharma’s mandate includes orchestrating comprehensive customer engagement initiatives, crafting compelling brand narratives, and nurturing strategic partnerships to bolster the group’s brand equity and market positioning. His track record of driving innovative marketing campaigns and leveraging digital platforms aligns well with the Adani Group’s ambition to solidify its position as a leading conglomerate with a customer-centric approach.
The appointment of Sharma underscores the Adani Group’s commitment to staying ahead of the curve in an era characterized by evolving consumer preferences and digital disruption. By leveraging Sharma’s expertise, the group aims to elevate its brand narrative and create impactful experiences for its customers across various touchpoints.
Raunaq Sharma’s appointment as the Group Lead for Customer Strategy & External Branding signifies a strategic move by the Adani Group to strengthen its customer engagement initiatives and reinforce its brand positioning in a competitive market landscape. With Sharma’s wealth of experience and strategic vision, the group is well-positioned to navigate the evolving dynamics of the industry and drive sustainable growth in the future.
