Hermès Appoints British Designer Grace Wales Bonner as New Head of Men’s Wear

Luxury fashion house Hermès has named British designer Grace Wales Bonner as the new creative director for its men’s ready-to-wear line, marking a major shift in leadership after nearly four decades under Véronique Nichanian. Wales Bonner, a graduate of London’s renowned Central Saint Martins art school, expressed her excitement about joining the storied brand, calling it “a dream” and describing Hermès as “such a magical house.” Her first collection is slated to debut in January 2027.

Wales Bonner succeeds Nichanian, who has led Hermès’ men’s division for 37 years and will present her final collection in January 2026 during the Autumn-Winter Paris Fashion Week shows. Hermès paid tribute to Nichanian’s remarkable contribution, noting that the success of its men’s universe is largely attributed to her vision, dedication, and innovation over nearly four decades.

Known for her innovative menswear designs, Wales Bonner blends European tailoring with African influences, exploring themes of identity, heritage, and post-colonial narratives. Her appointment reflects a broader trend in the fashion industry, where major houses including Chanel, Dior, and Balenciaga have recently introduced fresh creative voices to rejuvenate their lines. Industry observers see her role at Hermès as a significant opportunity to inject contemporary perspectives while honoring the house’s longstanding aesthetic.

Despite global economic challenges affecting the luxury sector, Hermès has continued to demonstrate strong performance, with a reported turnover increase of over seven percent in the first half of 2025, reaching eight billion euros. The brand’s commitment to craftsmanship, exclusivity, and innovation remains central to its strategy as it navigates evolving consumer expectations.

Wales Bonner’s appointment is expected to bring a new artistic vision to Hermès’ men’s ready-to-wear, balancing respect for the house’s heritage with modern, globally inspired influences. Fashion insiders anticipate that her debut collection will showcase a fresh perspective on menswear, blending classic Hermès tailoring with experimental fabrics, textures, and cultural storytelling.

As the fashion world awaits her first collection, Wales Bonner’s arrival underscores Hermès’ ongoing commitment to innovation and excellence, reinforcing the house’s reputation as a leading global luxury brand while positioning it for continued relevance in the evolving menswear market.