ItsMajja Music & Originals Debuts in Bangla, Revolutionising Digital Bengali Content
25th February 2025
Unveils YouTube Portfolios for Music & Originals in Bangla, Partnering with 50+ Top Tollywood Talents
Kolkata, 25nd February 2025 – In a grand and star-studded event at Hyatt Centric, ItsMajja, one of India’s fastest-growing digital-first & social entertainment platforms, announced the launch of its YouTube Channels ItsMajja Music Bangla and ItsMajja Originals Bangla. The launch marks a significant step in bringing curated Bengali music and web content to the masses.
The channels were officially launched by Mr. Sourin Dutta, Founder & Mentor, Media One Solutions and ItsMajja, and Mr. Anant Shrivastava, Business & Strategy Head, Media One Solutions & ItsMajja Bangla. As part of the celebration, ItsMajja announced a Content Slate of 20 Music projects & 2 Web-Series, including the highly anticipated launch of their first musical project Jaani Dekha Hobe Abar, featuring actors Ranojoy Bishnu and Shyamoupti Mudly.
The event saw the presence of some of the most celebrated names in Bengali cinema and music, who have featured and are a part of ItsMajja Music Bangla’s forthcoming Music projects including: Actors: Aparajita Adhya, Bibriti Chatterjee, Trina Saha, Angana Roy, Ena Saha, Aishwarya Sen, Priyanka Bhattacharjee, Neel Bhattacharya, Rishav Basu, John Bhattacharya, Somraj Maity, Rwitobroto Mukherjee, and Shoumo Banerjee. Also present during the occasion were Singers & Musicians: Anupam Roy, Ishan Mitra, Ankita Bhattacharjee, and Debraj Bhattacharya.
Founded in 2015, ItsMajja has been a pioneer in creating mass-resonating digital content, catering to India’s vast regional audiences. It has successfully launched regional content platforms in Marathi, Kannada, Gujarati, and now Bangla, further strengthening its presence in the regional entertainment industry.
Speaking at the launch, Mr. Sourin Dutta, Founder & Mentor, Media One Solutions & ItsMajja shared his vision for ItsMajja Bangla: “I feel this platform is the world’s biggest OTT platform for curated content, similar to what we see on TV and streaming platforms. Our goal has always been to empower regional audiences with engaging storytelling in their native language. Regional content is the future of digital consumption, and ItsMajja Bangla is committed to breaking barriers with its storytelling.”
Adding to this, Mr. Anant Shrivastava, Business & Strategy Head, Media One Solutions & ItsMajja Bangla emphasized the deep cultural significance of the platform: “India is a land of diverse cultures, languages, and traditions, and it’s amazing how content unites us all. Bengal holds a special place in our hearts, and we have meticulously curated our music and content to resonate with every Bengali. Through ItsMajja Music Bangla, we aim to showcase the richness of Bengal’s music, collaborating with some of the finest talents. ItsMajja is here to redefine Bengali entertainment and celebrate its heritage.”
With this remarkable launch, ItsMajja Bangla is set to become a game-changer in Bengali digital entertainment space, offering high-quality music and web content to the Global Bengali Diaspora.
(This story has not been edited by News Mania staff and is published from a Media Release)
