Meghalaya , a leader in promoting responsible travel and is dedicated to protecting the natural beauty and cultural diversity of the state

The state of Meghalaya, known as the “abode of clouds,” is renowned for its breathtaking scenery, which includes windswept table-top mountains, verdant forests, and enthralling streams and waterfalls. The state’s charm is enhanced by the rich customs and culture of the Garo, Khasi, and Jaintia tribes as well as their harmonious coexistence with the natural world. By managing the roots across a river or stream, our communities have fashioned these bridges, creating an ethereal image that is sure to captivate anybody who visits. There are numerous locations that define Meghalayan tourism. But the foundation of our tourist efforts—and, hence, the primary USP—is the culture and friendliness of our people. The Indian ethical Tourism State Awards (IRSTA) 2024 recognized the state for its dedication to ethical tourism practices.

of honor of World Tourism Day, it should be noted that the Department of Tourism of Meghalaya, in partnership with Outlook Group, is hosting the Indian Responsible Tourism State Awards (IRSTA) 2024. In accordance with the Meghalaya Tourism Policy of 2023, the Tourism Department is working to promote sustainable and responsible travel with this state-level award.

At the awards, Sieng Riti Institute, founded by Shri Snar Singh Malngiang, was awarded Gold in Sustainable Leadership Cultural Ambassadors. Sharing his testament, he said, “The sole objective of Sieng Riti Institute when we formed was based on three pillars – Learn Preserve and Impart. When we first started, in 2002, we found only teens of 17-18 were interested in learning, gradually we have seen that even children of 6 & 7 years of age have keen interest as well in learning. Now, we have over 170 of them”.

Notably, Shillong, surpassing the historic city of Baku in Azerbaijan, has emerged as the top trending destinations of 2025, as per reports “Travel Trends Report” by Skyscanner. The government’s push for sustainable and eco-tourism adds to its appeal, making Shillong a top choice for travellers. With the celebration of upcoming Shillong Cherry Blossom Festival, on the 15 & 16 November 2024, at RBDSA Sports Complex, Madan Kurkalang, Ri Bhoi District, the government expects more travellers to visit the State and Shillong in particular.