Nembharat will debut in India following Bharat Taxi, challenging Uber and Ola with no driver commissions.

A new ride-booking platform is about to enter India’s cutthroat transportation sector. Following Bharat Taxi, Nembharat is getting ready to start with a business plan that aims to do away with driver commissions and passenger surge pricing, putting it in a straight line of competition with well-known ride-hailing services like Uber and Ola.

Although it has not yet provided a specific launch date, World Economic Mobility Limited (WEML) has declared that it will introduce the Nembharat service in India. According to WEML, Nembharat, a ride-hailing service supported by the Narayanihiti Trust, is marketed as a “prepaid and cashless” solution to “long-standing concerns in India’s ride-hailing sector.”

According to a statement given to the media today, WEML will not impose any commission or subscription fees on drivers. This means that drivers who are onboarded by Nembharat may be able to keep all of their revenues from each journey. WEML’s prepaid and cashless technology ensures fair prices for passengers without surge pricing. WEML hopes to transform the nation’s transportation industry with Nembharat, which it claims is currently plagued by “driver strikes over low earnings and passenger complaints regarding safety and unpredictable fares.” WEML talks about creating a “national transport network,” but it hasn’t revealed the areas and sites where it intends to operate the Nembharat service.

However, it is currently disclosing a few specifics, such as the fact that Nembharat will incorporate a number of transportation options, such as taxis and autorickshaws, and that its system complies with the Central Consumer Protection Authority’s (CCPA) directives to “balance workforce standards with consumer protection.” Additionally, safety procedures including possible collaborations with law enforcement and local police agencies have not been specifically verified.

It is important to note that the announcement of Nembharat follows closely on the country’s introduction of Bharat Taxi. Their business models are very different, despite the fact that they appear to have somewhat identical goals. Some of the same individuals that support Amul also support the cooperative service Bharat Taxi. It is supported by the government, most especially the Ministry of Cooperation, and is not owned by any public or private entity. Bharat Taxi, which operates in Delhi and some areas of Gujarat, offers drivers an 80–20 percent income split, allowing them to join the board and actively participate in decision-making.