Nykaa, the most popular beauty and lifestyle retailer in India, has partnered with global consumer-tech firm BookMyShow and the country’s top entertainment destination to present Nykaaland, an extraordinary and unprecedented beauty and lifestyle festival.
The unique event, Nykaaland, promises an enchanting weekend filled with exciting encounters with renowned personalities and prominent companies from the fashion and beauty industries. Co-produced and promoted by BookMyShow Live, the experiential live entertainment business of BookMyShow, the festival’s inaugural edition will take place on November 4 and 5, 2023, at Mumbai’s prestigious Royal Western India Turf Club’s Mahalaxmi Racecourse.
The festival boasts a headline act that will soon be revealed, featuring a dream lineup of international makeup artists and leading content creators. Moreover, Nykaaland will bring together the largest conglomerate of the best domestic and international beauty brands, including Benefit Cosmetics, Sol De Janeiro, Pat McGrath, Anomaly, MAC, Clinique, Lakmé, Dove, L’Oréal Paris, L’Oréal Professionnel, Charlotte Tilbury, Murad, Huda Beauty, Maybelline, and many more, all gathered under one roof.
Nykaaland promises to be an immersive and unforgettable experience, celebrating the world of beauty and lifestyle in a grandeur and scale never witnessed before in India.
News Mania Desk / Agnibeena Ghosh 4th August 2023
