Senco Gold & Diamonds commences New Year with an innovative CSR initiative to acknowledge the struggling artisans of Bengal to maintain the existence of diminishing Art Forms of West Bengal

Kolkata 16 th January 2025: Senco Gold & Diamonds is a leading pan-India jewellery retailer with a legacy of more than
eighty-five years and the largest jewellery retail player in eastern India based on number of showrooms with a
whooping count of 171+. Senco Gold & Diamonds has been rated as the 2nd Most Trusted Jewellery Brand 4 th year in
a row by TRA and recognized amongst Most Desired Jewellery Brand by TRA in 2024 much ahead of most of our
peers, securing 78 th ranking in the recent Global Luxury Goods list by Deloitte.
Senco Gold & Diamonds announces its annual CSR event ‘Attitude of Gratitude- Chapter 3’ (event happening for the
3 rd consecutive year) at Gallery Gold (art gallery supported by Senco Gold & Diamonds) today, with a mission to
support the struggling artists of Bengal to maintain the existence of diminishing Art forms of West Bengal. These art
forms include craftmanship related to cork art, thermacol, brass, handmade jewellery, clay to mention a few.
Senco Gold & Diamonds has always been at the forefront when it comes to giving back to society. Speaking on the
occasion, Ms. Joita Sen, Director & Head of Marketing & Design, Senco Gold & Diamonds stated, “We are grateful for
God’s blessings and the love we receive from our customers and stake holders. Attitude of gratitude was as an initiative
taken by me two years back to spread the message of positivity and care at the beginning of the new year every year. In
this year’s Attitude of Gratitude Chapter 3, we recognize the honest plights of the artisans of west Bengal who are
working relentlessly to uphold the age-hold artistry and craftmanship’.
Mr. Suvankar Sen, MD & CEO, Senco Gold & Diamonds added, “We have invited almost 4 eminent artists from the
remote villages of WB for this occasion, namely Kartik Pal from Kalyani, Samaresh Santra working as a jute artist from
Harin Ghata, Panchanon Kangshobanik working as a brass artist from Berhampur, Sadhan Bhaskar working as a cork
artist from Murshidabad along with other notable artists like Mr. Palash kanti Biswas & Mr. Arun Kumar Bhaskar. We
recognize them across all mediums so that they feel motivated and receive every support from Senco Gold
and Diamonds to continue their work of art and their art forms’.

Photo Caption: From L-R: Artist Palash Kanti Biswas, Artist Arun Kumar Bhaskar, Mrs. Joita Sen (Director & Head of Marketing & Design- Senco Gold & Diamonds), & Artist Panchanan Kansabanik.

(This story has not been edited by News Mania staff and is published from a Media Release)