Senco Gold & Diamonds introduces Poila Boishak & Akshaya Tritiya Offers at the launch of Bangle Utsav 2025: Launch of #KhushiyonKiReet #ApkaShukriya Campaign – Honouring more than 85 Years of Craftsmanship
9th April 2025
Kolkata, April 09, 2025: Senco Gold & Diamonds, a leading pan-India jewellery retailer, has recently made it to the List of Global Top 100 Luxury Brands by Deloitte in its Feb 24 report, and is the largest jewellery retail player in Eastern India, based on number of showrooms with a whooping count of 175+. Senco Gold & Diamonds has been rated as the 2nd Most Trusted Jewellery Brand, 4th year in a row by TRA, and recognized amongst the Most Desired Jewellery Brand by TRA in 2024, has announced the launch of its new Bangle Utsav and offers to mark the auspicious occasion of Poila Boishak & Akshaya Tritiya, the festivals that are celebrated with great devotion across West Bengal & India respectively and is an auspicious time to buy gold and invest in other precious metals to bring home, good luck & prosperity.
Senco Gold & Diamonds proudly presents Khushiyon Ki Reet, a heartfelt tribute to the master artisans whose skill and dedication transform precious metals into heirlooms of love and tradition. As senco celebrates 85+ glorious years of craftsmanship, #ApkaShukriya acknowledges the karigars behind every filigree, nakshi engraving, and diamond setting—true artists whose patience and passion breathe life into every Senco Gold & Diamonds creation. With this campaign, we introduce a breathtaking collection of gold, diamond, polki, and antique jewellery, embodying the artistry that has defined Senco’s legacy for generations.
Ms. Joita Sen, (Director & Head of Marketing & Design, Senco Gold & Diamonds) said, ‘Aap ka Shukriya Campaign is an ode to karigars and the craftsmanship that Senco’s legacy is built on. Senco means design and superior craftsmanship for over 85+years. We thank our karigars for their dedication and being with us through generations.’
Suvankar Sen (MD & CEO, Senco Gold & Diamonds) said, “At Bangle Utsav this time we have introduced over 100+ new designs in bangles, bracelets, charms, chur, bala, pola, and shakha across gold, diamond, and platinum to match every budget and taste, blending heritage with contemporary elegance. Senco Gold & Diamonds continues to honour the traditions of craftsmanship while redefining modern luxury—because every piece is not just jewellery, but a legacy in the making. As yellow metal inches close to lifetime high in recent times, we felt it is the right time to launch Flexi Advance Plan to enable our esteemed customers to book their gold jewellery at today’s price and get the benefit of the lower price while buying, even if as rates go further high’. The Flexi Advance Plan is effective from 01/03/2025 to 20/04/2025 with the period of redemption from 05/04/2025 to 04/05/2025 at all our pan India showrooms”.
Senco Gold & Diamonds is giving discounts to its esteemed customers across all showrooms from 07.4.25 – 04.5.25. Poila Boishak & Akshaya Tritiya offers this year, are discounts of upto Rs 2500 OFF per 10 gram of gold rate, 0% deduction on old gold exchange, Rs1/- making charges for diamond jewellery and upto 10% OFF on Diamond Value. Upto 20% discount on making charges for Platinum Jewellery. Our starting range this year starts as low as Rs 40,000/-. Special Offer: Buy Diamond – Get Gold FREE, Buy Gold – Get Silver FREE. For every minimum transaction value of Rs 50,000 in between April 11-15, 2025, using SBI cards, customers will get an additional discount of upto Rs 5000 per card. Customers can check the latest designs at all our showrooms and at our website @ https://sencogoldanddiamonds.com/.
About Senco Gold Ltd-
Senco Gold & Diamonds (Senco) is a leading pan-India jewellery retailer with a legacy of more than 85 years and largest in eastern India based on number of showrooms. Senco has been rated as 2nd Most Trusted Jewellery Brand for 4th year in a row by TRA and amongst Most Desired Jewellery Brand by TRA in 2023 much ahead of most of our peers. Senco has also made it to the list of Global Top 100 Luxury Brands by Deloitte in its Feb 24 report. Senco’s credit rating has been upgraded by ICRA for its Fund based working capital facilities at [ [ICRA]A2+ with “Stable” Outlook for short term borrowings and [ICRA]A for Long term borrowing. Senco has also been certified as Great Place to Work (GPTW).
Senco has over 175+ showrooms (including 72+ Franchisee showroom, 1 showroom in Dubai) spread across India and one international showroom with a mix of own and franchisee model; and having various formats like Classic & Modern, D’Signia, Everlite, House of Senco and Sennes to cater to various customer segments. Senco’s topline for the whole year crosses Rs 6200 crores recording 19.4%YoY retail growth and 14.6% SSSG with Non-East revenue crossing 1100cr.
Senco offers an extensive range of jewellery, including gold, diamond, silver, platinum, as well as precious and semi-precious stones. With a catalogue offering 156,000+ designs for gold jewellery and 86,000+ designs for diamond jewellery, Senco offers a large variety of designs of handcrafted jewellery, most of which are designed in-house by its designers in close collaboration with skilled local karigars in Kolkata and across the country. Senco’s brand portfolio includes “Everlite” focused on lightweight jewellery; “Gossip” the silver and costume jewellery brand; and “Aham” catering to men. We also have Vivaha and Rajwada collections, which are premium wedding jewellery range.
(This story has not been edited by News Mania staff and is published from a Media Release)
