Swiggy Instamart expands to 100 cities amid rising quick commerce demand

The food aggregator Swiggy’s rapid commerce division, Swiggy Instamart, has already grown to 100 cities and added 32 additional sites in 2025. Growing demand for 10-minute delivery, especially in Tier-II and Tier-III cities, prompted the action.

“One in four new users in 2025 came from Tier-II and Tier-III cities, underscoring the rising demand for quick commerce,” said Amitesh Jha, chief executive officer, Swiggy Instamart.

 Last month, Swiggy Instamart launched in Raipur, Siliguri, Jodhpur, and Thanjavur, providing access to over 30,000 products, from groceries and daily essentials to electronics and fashion.

 Commenting on the expansion, Jha said, “We have seen significant traction for convenience-led retail beyond metros, as both consumer behaviour and the value proposition of quick commerce evolve. Our expansion to 100 cities strengthens our reach and allows us to better serve consumers in underserved regions.”

The business is also adding “megapods” to its network of dark stores in anticipation of the cricket and holiday seasons. Up to 50,000 stock-keeping units (SKUs) may be kept in these 10,000–12,000 square foot facilities, providing customers with three times the selection of products that they would find in a typical store.

The increased assortment improves the platform’s grocery options while also opening up non-grocery sectors.