Business/Technology

Swiggy launches One BLCK

 

News Mania Desk / Piyal Chatterjee / 11th December 2024

Swiggy, India’s premier on-demand convenience platform, has launched One BLCK, a premium invitation-only membership program that aims to revolutionize convenience for its subscribers. One BLCK, designed for discerning customers, provides a slew of exclusive benefits, raising the Swiggy experience to a new level of luxury and convenience.

Members of One BLCK will receive speedier food deliveries with an On-Time Guarantee, as well as free cocktails, drinks, or desserts from select partner restaurants via Swiggy Dineout. They also have access to Swiggy’s top-tier customer service agents, who provide personalized and priority help.

One BLCK members will also benefit from agreements with major businesses such as Amazon Prime, Hotstar, Hamleys, and Cinepolis. To commemorate the introduction, users will receive a complimentary Yatra Prime subscription, which is only available to One BLCK subscribers.

“We are thrilled to introduce Swiggy One BLCK, designed to provide an elevated experience for users who demand the highest levels of service, convenience, and exclusive privileges from Swiggy,” said Phani Kishan, Co-founder and CGO of Swiggy. “Swiggy One BLCK is the business-class equivalent for our customers—refining the aspects that matter most to premium users: speed, reliability, and personalized care. With this launch, we’re setting a new benchmark for premium memberships in the industry.”

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