The rise of the loud luxury trend

Recently, the runways have seen maximalism fully embraced through outfits, accessories, and footwear. With the emergence of maximalism, luxury has also become more noticeable. For years, understated luxury has held sway— refinement, muted color schemes, and the discreet wealth look prevailed on catwalks and in closets. However, the fashion pendulum has shifted, and at present, bold luxury is making a spectacular arrival. Both celebrities and consumers are now showcasing their luxury by sporting numerous logos in their outfits, making them highly noticeable to the public and seeking attention.

This season, designers have embraced maximalism, demonstrating that more truly means more. The Fall/Winter lines from prominent fashion brands showcased large bows, ample silhouettes, and a bold mix of patterns and fabrics. Alongside that increase, the trend of extravagant luxury coincided with maximalism.

“I believe that fashion is cyclic, and we always have phases of different trends on the rise. Especially with celebrities who always look for a change, and this is the time for loud luxury,” notes designer Nachiket Barve. He also adds that trends that dominate the runways and are quickly picked up by celebrities continue to trickle down to the common public until it becomes a mass trend for everyone to follow.

Consider the Babani sisters, Snehal and Jyoti, who recently caught the spotlight for their extravagant outfits and accessories at the Chanel show on the streets of Paris. Their attire showcases an assortment of striking logos, ranging from pins to jackets, exemplifying extravagant luxury through maximalism. Other stars, such as Sydney Sweeney, have also adopted this trend, showcasing her pastel pink Dior-printed minidress, while Cardi B opted for a complete Louis Vuitton outfit on social media. B’town has embraced the trend as Salman Khan was seen sporting a vibrant Louis Vuitton blue and black jacket.

If you enjoy wearing brand logos displayed prominently, stylist Karena Vinaik has some advice for you on how to style this trend on your own. Combine a striking, luxury designer statement jacket with regular jeans and a plain t-shirt. A statement handbag or luxury sneakers can act as centerpieces in a more casual outfit. The secret is balance – ensure the rest of the attire is understated to allow the luxury item to shine without overshadowing the overall appearance,” she explains, noting, “Think about designer bags, such as a striking logo-decorated purse or a stunning clutch, which are easily identifiable. Unique-designed luxury sneakers or boots can enhance casual outfits.

To achieve a bold luxury aesthetic by blending high-end and high-street items, she recommends pairing a designer blazer with affordable trousers or carrying a high-end bag alongside a casual denim jacket. Choose neutral or subtle colors for the high-street pieces to ensure they don’t take away from the impact of the luxury items.