Yuzvendra Chahal Faces Online Criticism After Revisiting ‘Sugar Daddy’ Reference

Indian cricketer Yuzvendra Chahal has found himself at the centre of social media backlash after a recent promotional video appeared to revive a phrase that became closely associated with his divorce from Dhanashree Verma. The campaign quickly drew criticism, with several users accusing the cricketer of capitalising on a deeply personal chapter of his life.

The controversy erupted after a clip from a brand collaboration surfaced online, featuring a visual pun that read “Zero Sugar (Daddy).” The phrase immediately reminded many users of the widely discussed “Be Your Own Sugar Daddy” slogan Chahal had sported on a T-shirt during a court appearance related to his divorce. At the time, the T-shirt became a viral talking point, triggering debates about whether the gesture was empowering, insensitive, or simply attention-grabbing.

With the new promotional content circulating across platforms, reactions were swift and divided. While some fans dismissed it as harmless wordplay, others expressed discomfort, arguing that repeatedly referencing the phrase seemed like an attempt to draw publicity from the separation. Several social media users described the move as unnecessary and questioned the timing and intent behind revisiting a sensitive issue.

Chahal and Verma’s divorce had attracted significant public attention, with intense scrutiny over their personal lives during and after the proceedings. Though the cricketer has not directly addressed the latest criticism, the episode once again highlights how celebrity relationships — and their aftermath — often remain under the public lens long after legal formalities conclude.