Brahma Kumaris Launches “10 Crore Addiction-Free Pledge Mega Campaign” in Kolkata
News Mania Desk/ 4th August 2026
Kolkata, 4th August 2026: The Medical Wing Rajyoga Education and Research Foundation and Prajapita Brahma Kumaris Ishwariya Vishwa Vidyalaya today formally launched the nationwide “10 Crore Addiction-Free Pledge Mega Campaign” at the New Town Convention Centre, Kolkata. The campaign marks the beginning of a nationwide movement that will be conducted from 6 August to 20 August 2026, aiming to inspire more than 10 crore citizens across India to embrace an addiction-free, healthy, and value-based lifestyle.
The initiative is being organised under the ongoing Nasha Mukt Bharat Abhiyaan and Mission SPANDAN, supported through the official Memoranda of Understanding (MoUs) between the Brahma Kumaris, the Ministry of Social Justice & Empowerment, and the Ministry of Home Affairs, Government of India.
Held in the lead-up to International Youth Day and India’s Independence Day, the campaign is dedicated to the sacred memory of Rajyogini Dadi Prakashmani Ji, the former Chief Administrative Head of the Brahma Kumaris, whose life exemplified selfless service, spiritual values, and nation-building.
The launch programme is inaugurated by Hon’ble Minister Shri. Dilip Ghosh (Cabinet Minister-Department of Panchayats & Rural development, Department of Agriculture marketing etc, Govt of West Bengal). Hon’ble Minister Shri. Jagannath Chattopadhyay ( Higher Education Minister-Govt. of West Bengal)also graced the event with his presence and praised it’s cause. Brahma Kumari Madhu Didi (Sub-Zone In-charge of the Brahma Kumaris for Bengal, Greater Kolkata, and the Andaman region), referred to the gathering of more than 2,500 Brahma Kumars and Brahma Kumaris in the packed auditorium and said, “They are leading the way through the example of their own lives. I can confidently say that each one of them has, through the regular practice of Raja Yoga meditation, naturally and effortlessly adopted a pure, healthy, and addiction-free lifestyle.”
Brahma Kumari Asmita, Coordinator of the Nasha Mukt Bharat Pledge and Raja Yoga Teacher, said, “Many individuals sincerely wish to overcome addiction but find themselves trapped by deeply ingrained habits and sanskars. Raja Yoga meditation enables them to draw spiritual power from the Supreme, making transformation easier, more natural, and sustainable. The stronger the inner self becomes, the weaker the addiction grows, ultimately leading to lasting freedom from dependency.”
The event also featured inspiring messages from distinguished dignitaries, including Minister in charge, the Departments of Higher Education, Industries, Youth & Sports, and the Minister of State for Women & Child Development and Social Welfare, Minister of State Deptt. Of Law, Minister of State Municipal Affairs and Urban Development, Minister of State Minister of State at industries, commerce and enterprises, Minister of State at Science and Technology and Biotechnology.
Addressing the gathering, the organisers highlighted the urgent need for collective action against substance abuse and emphasized that addiction-free living is essential for building a healthy, empowered, and responsible society. The campaign seeks to mobilise citizens through public awareness programmes, value-based education, youth engagement, Rajyoga Meditation, healthy lifestyle promotion, and active community participation.
- The programme included:Formal launch of the 10 Crore Addiction-Free Pledge Mega Campaign
- Inspirational addresses by distinguished ministers and dignitaries
- Rajyoga Meditation experience for relaxation, emotional well-being, and inner strength
- Awareness sessions on substance abuse prevention
- Promotion of healthy, value-based, and addiction-free living
- Messages on positive thinking and responsible citizenship
- Administration of the National Addiction-Free Pledge
The Brahma Kumaris and RERF Medical Wing expressed confidence that the campaign will become a significant national movement encouraging individuals, families, educational institutions, and communities to adopt positive values and make a conscious commitment to an addiction-free India.
The organisation also acknowledged the vital role of the media in spreading awareness and fostering social responsibility, inviting media houses to support the campaign by amplifying its message across the country.
About the Campaign
The 10 Crore Addiction-Free Pledge Mega Campaign is a nationwide public awareness initiative that will run from 6–20 August 2026. Through educational programmes, meditation, youth outreach, and community participation, the campaign aims to inspire over 10 crore people to voluntarily adopt an addiction-free, healthy, and value-based lifestyle, contributing to the vision of a stronger, healthier, and Nasha Mukt Bharat.
About Brahma kumaris:
Prajapita Brahma Kumaris Ishwariya Vishwa Vidyalaya (Brahma Kumaris) is a global spiritual movement dedicated to personal transformation and world renewal. Founded in India in 1937, the organization has expanded to more than 135 countries across all continents and has made a significant contribution as a non-governmental organization (NGO) in various fields.
At its core, Brahma Kumaris is committed to helping individuals transform their perspective from a materialistic outlook to a spiritual one. It promotes the development of a deep collective consciousness of peace while upholding the inherent dignity of every soul. The organization emphasizes self-transformation, inner peace, and universal brotherhood, with the primary aim of helping people realize their true identity as spiritual beings and establish a connection with the Supreme Divine.
To achieve these objectives, Brahma Kumaris offers free courses in Raja Yoga meditation, positive thinking, and value-based living through its worldwide network of community centres, educational initiatives, and humanitarian service programs.
Headquartered at Abu Road (formerly associated with Mount Abu) in Rajasthan, India, the organization operates thousands of centres across the country and around the world. Through these centres, Brahma Kumaris works with people from all sections of society to bring about positive social change by empowering individuals to manage the challenges and stresses of modern life. It encourages the cultivation of higher moral and spiritual values, enabling people to enrich both their personal and professional lives.icance of the content and the large public following of the Prime Minister’s social media accounts. The Centre’s repeated engagement with Meta indicates that it views the matter as more than a routine content-moderation dispute.
Sources said the government may also seek a written apology from the company over the incident. Such a step would underline the seriousness with which authorities are treating the episode and could add another dimension to the ongoing discussion over accountability of major technology platforms.
The controversy has emerged at a time when social media companies are facing increasing scrutiny in India over transparency, content moderation and the use of automated systems. Platforms such as Instagram and Facebook rely heavily on algorithms to identify and moderate content, but errors or unexplained decisions can generate concerns, particularly when they involve prominent political figures. The Centre’s latest move also comes against the backdrop of protests and public criticism surrounding the handling of the Prime Minister’s video.
Brahma Kumaris as Organisers:
Brahmakumaris Rajyoga Bhawan, 81/1, Bl C, Bangur Avenue, Kolkata 55.
Email : bangur.kol@bkivv.org —Head Qts: Aburaj (Mount Abu, Rajasthan)
