HAIER LAUNCHES INDIA’S FIRST INBUILT VOICE CONTROL FRONT LOAD WASHING MACHINE WITH TOUCH PANEL
– With the motto to constantly innovate and inspire everyday life, Haier has introduced its all-new fully automatic washing machine – 979 Series with Direct Motion Motor, Inbuilt Voice Command, and Super Drum. The brand-new washing machine boasts India’s first inbuilt voice command feature with a touch panel and the biggest drum- 52.5 cm- in the industry
– The new Front Load Washing Machines come with a 5-star energy rating along with intelligent features such as AI Dynamic Balance System, Anti-Bacterial Technology, and PuriSteam
Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 13 Consecutive Years*, today announced the launch of its new AI-enabled revolutionary washing machine series, Haier 979 Front Load Washing Machines with its advanced super silent Direct Motion Motor with 52.5 cm super drum. Propelling Haier’s ‘Made in India, Made for India’ mission, the company showcased future-ready smart home, AI, and IoT-enabled laundry solutions that provide premium wash and fabric care with new-age technologies. Packed with front-line innovations, Super Drum 979 Series with Direct Motion Motor can be easily used with just a voice command as per your convenience.
Haier’s commitment to producing innovative products for Indian consumers has remained at the core of the business, and the brand has constantly evolved to meet consumer demands for inspired living. As one of the fastest-growing consumer durables company, Haier is aiming to increase the market share by 5 percent with its new range of IoT-enabled products by investing in outlets that contribute majorly to the premium segment.
Haier has been strengthening its focus on producing premium products through local manufacturing in India. Its state-of-the-art facilities in Ranjangaon, Pune, and Greater Noida, Uttar Pradesh, have continued to evolve the brand to innovate for Indian customers, especially with premium and high-end products.
Commenting on the launch of the new range of washing machines, Mr. Satish NS, President, Haier Appliances India said, “At Haier we are committed towards consumer convenience and inspire to share innovations that make everyday life more comfortable. Our new IoT-enabled Front Load Super Drum 979 Series washing machine is a breakthrough innovation that leverages advances in AI and offers simple, intelligent, and personalized laundry solutions to consumers. We are confident that the new range will further enhance consumer lifestyles and will witness strong adoption across the country,
He further added “The festive season gives us an opportunity to launch and inspire the lives of consumers. We are hopeful to increase our market share by 5 percent in the washing machine segment, with our next-gen IoT-enabled product series. With the new product line-up packed with attractive offers, we are excited to be a part of the celebrations and bring high spirits to people during the festive fervor.”
979 Super Drum Series – Front Load Fully Automatic Washing Machine
The new washing machines feature Haier’s advanced integrated Direct Motion Motor which significantly reduces vibration of the machine, provides noiseless performance, and also increases the longevity of the washing machine. IoT-enabled features and Artificial Intelligence provide a superior laundry experience. The washing machines also feature Industry’s first, inbuilt voice control technology with a touch panel, so you can command, and engage with the washing machine from any part of your home using voice command. All you need is a Wi-Fi connection for an effortless and effective laundry experience. Moreover, the upgraded software equipped with AI-DBS (Dynamic Balance System) ensures the washing machine is stable and silent during the entire wash cycle. Keeping in mind the space constraints of modern households, Haier’s new washing machine addresses this concern with its redesigned slim body that can easily be fitted in a kitchen, washroom, or balcony.
The state-of-the-art washing machine incorporates an industry-first extra-large 52.5 cm super drum which provides extra space and extra care to the garments, enhancing washing efficiency and quality. With the increase in the size of the drum, the washing machine minimizes creases and enables users to easily load and take out the laundry, thereby saving time. The machine comes up with 30+ wash programs designed to handle different types of fabrics, even the delicate ones, the right way through the touch panel. Additionally, the advanced Hi-Care technology ecosystem includes high-efficiency ABT (Anti-Bacterial Technology) that keeps the gasket and detergent dispenser clean and hygienic, Dual Spray technology, and PuriSteam feature that eliminates bacteria, allergens, and mites effectively.
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