Myntra pilots foray into quick commerce with ‘M-Now’ in parts of Bengaluru
Lifestyle e-commerce portal supported by Flipkart In a few Bengaluru neighborhoods, Myntra is testing a speedy delivery service that promises delivery in two hours. According to a source, the “M-Now” test project is only available in a few Bengaluru postal codes and provides a small range of goods “to see how it works.” According to the source, the service will be expanded to more areas in light of the lessons learned during the trial.
In 2022, the Bengaluru-based firm launched an express delivery service called M-Express in metro cities, aiming to deliver products within 24-48 hours of order placement.
“We launched M-Express earlier, towards enhancing the customer-experience with regard to speed and have been experimenting with a pilot for faster delivery in a select few pincodes. We will look at expanding it further based on the insights gained, before launching it formally,” a Myntra spokesperson told PTI.
Myntra will be among the first specialized fashion platforms to enter the rapid commerce space with M-Now, despite the fact that quick commerce platforms are increasingly expanding their services to include beauty and fashion categories. With over 40 million transacting clients annually, Myntra boasts a robust user base. According to reports, the company’s operating revenue rose from Rs 3,501 crore in FY22 to Rs 4,375 crore in FY23, a 25 percent increase.
