Queen Mercy Atang’s Bread-Made Dress at Awards Show Sparks Online Criticism

Reality television personality Queen Mercy Atang has triggered widespread debate on social media after appearing at the Africa Magic Viewers’ Choice Awards wearing a dress reportedly made from nearly 500 loaves of bread. The unusual outfit, designed by celebrity stylist Toyin Lawani, was showcased during the 2026 edition of the popular African entertainment awards event. According to reports, the dress was created as a promotional concept for Atang’s bakery business, Swit Cakes & Desserts.

Images and videos of the gown quickly went viral online, drawing mixed reactions from the public. While some social media users praised the creativity and originality of the fashion statement, many others criticised the idea, calling it insensitive and wasteful.

Critics argued that using bread — a staple food item — for a red carpet outfit was inappropriate at a time when food insecurity and rising living costs remain major concerns in many countries. Several online users questioned whether such a display reflected poor social awareness and unnecessary extravagance.

Responding to the criticism, Atang reportedly defended the outfit by describing it as a creative marketing strategy for her bakery brand. She said the award ceremony provided an opportunity to promote her business in a unique and memorable way.

Despite the backlash, some supporters backed the reality star, saying fashion events are spaces for artistic experimentation and bold expression. They argued that celebrity fashion often aims to attract attention and spark conversation. The controversy has since become one of the most discussed moments from this year’s Africa Magic Viewers’ Choice Awards, reigniting conversations around celebrity culture, fashion ethics and food wastage on social media platforms.